Introducing Fresh Baked, a bespoke cake business renowned for its delectable treats that were as visually appealing as they were indulgent. Specializing in crafting custom celebration cakes for every occasion, Fresh Baked stood out from the crowd providing a personalized service with unwavering attention to detail. My journey with Fresh Baked began with the task of designing a logo and creating marketing materials that would showcase the business's talents and highlight the endless possibilities available to customers. Over the span of 7 years, I worked closely with the client, continuously refining and updating business cards, postcards, flyers, posters, and packaging materials to keep the brand fresh and engaging. In addition to my design work, I also served as a product photographer, capturing stunning images of each unique creation. These images were used to build a comprehensive portfolio, both in print and online, showcasing the ever-evolving range of Fresh Baked's offerings. It was a rewarding experience to witness the evolution of this brand and to play a role in bringing its vision to life. Each design was crafted with care to capture the essence of what made Fresh Baked special, helping to establish a lasting and memorable presence in the market.